VIVO transfers IPL title rights to Tata

VIVO has withdrawn as IPL’s title sponsor, and the Board of Control for Cricket in India (BCCI) will replace it with Tata. At the Governing Council meeting of the IPL on Tuesday (January 11), this decision was made.

Minutes ago, the Governing Council approved the request of a Chinese handset company to transfer the title rights to Tata, one of India’s biggest companies. Vivo has two years left in its sponsorship deal with the league and during this period, Tata will still remain the main sponsor. The league will now be referred to as the Tata IPL.

VIVO transfers IPL title rights to Tata

BCCI officials who attended the GC confirmed the news to this website. A Vivo official told that the GC approved Vivo’s request to exit the IPL sponsorship deal. BCCI will continue to receive the same fee for the title rights.”

It was Vivo that bagged the title rights at an annual cost of INR 440 crore in 2018. However, the China-based smartphone maker halted the deal for a year in 2020 due to Indo-China diplomatic standoff when the rights were transferred to Dream 11.

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Arvind Mishra

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